The market context

Today in Italy, citizens do not have an effective prevention and monitoring service for their health status. In fact, there is a lack of proactive, complete and uniform monitoring at a national level that reassures citizens, providing them with a personalized program of structured prevention that includes check-ups, screening and specialist visits. In cases where citizens need a GP, they must contact them by phone or visit them, adapting to the very narrow time slots in which the GP is available.

It is almost always impossible to do teleconsultations, and, above all, it is the citizen who must necessarily go to the GP to be visited. Then, after the visit any drug prescriptions or any specialist service prescribed, the citizen must buy the medicines and organize themselves independently for future specialist visit.

In short, today it is the citizen who must organize themselves to protect their health, whether it is deciding when to do a certain analysis, whether they need to see their GP or whether they need to undergo specialist visits. In any case taking up precious time and, above all, risking not intercepting in time any problems that, instead, can be managed with adequate prevention plan.